Shaping the creative voice across the brand, overseeing direction of assets for all consumer-facing brand work. Managing teams and collaborating closely with Designers, Photographers, Motion Graphics and Film, Copywriters, Illustrators, Social Managers, Experiential Marketing and PR. Development of internal protocols for implementation of Research and Development, Budget Allocation, Staffing, and Project Management.

Featured in: Vogue, Spa & Beauty Today, NY Post, Thrive Magazine, Well Defined, GCI Magazine, Athliesure Magazine, DaySpa Magazine, Organic Spa Magazine, Millenium Magazine, Bohemian Vagabond.